Why Social Media

We all know some of the basic reasons we use social media in the church. We like to be connected and communicate with each other on a regular basis. Small groups can create community pages, and almost everyone in the church follows the pastor as he tries to figure out how to use Twitter appropriately. But how are people in the church, the believers mind you, how are they using social media for outreach?

One pastor told me about the importance of using ads for people in his community asking them to come and join the church for a Sunday morning worship service. This is not a bad idea. You can even create a special Twitter feed for your prayer team so prayer request arrive to the prayer warriors as fast as possible. But, what about the nations?

How can churches in America have an impact on the nations using social media? I know this might be hard to believe, but its pretty simple. One of my favorite quotes from my time living overseas is, "It's Simple, Not Easy". It is simple to take the ways we use social media in the states to share the gospel and use that on a world level in order to make relationships with people of various people groups. Instead of looking for people that you have things in common with look for people that are different. They might be from a different country, have strange customs, or speak another language beside English. As you build a relationship with this new friend tell them about Jesus. It's pretty much that simple.
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